White Stripes/Jack White Name Change

Jack White or Three Quid?

We've heard of sports stars changing their name, to adapt to a new religion. 

The most famous case may be Cassius Clay to Muhammed Ali.

Several actors, writers and musicians change their names all the time. I mean, do you really think there's a Little Bow Wow on a birth certificate somewhere?

Jack White's name change however, is different.

We don't get it, and we really don't want to get it. Throughout his trip through London, he's calling himself Three Quid. It doesn't carry quite the same resonance as a Sting or The Edge would. He won't explain the change, only to say that it will be for the tour of the UK.

When Bono changed to MacPhisto, he was adapting a character that was the devil. Jack White is merely saying "I'm Three Quid, but I'll act and play exactly how I always have. Strange.

Is this what marrying a supermodel does to somebody? Is he crazy in love, or just plain crazy.

As long as he can keep our interest musically, then he can call himself 40,000 Quid, for all we care.

Listen to this grittier version of "My Doorbell (Live)" from KCRW.

Download WhiteStripes-MyDoorbellLive-KCRW.mp3