Why spend money on a video, when your fans will do a brilliant job on the cheap?
Modest Mouse and now Bjork have taken the lead on that philosophy. The artists also gain the benefit of not having to endure a two day shoot of filming. They can record whatever footage they want, and pass it along, getting results that rival or better most videos that are out there.
Check out the results of Fred & Annabella for the Bjork track "Innocence." They are the winners out of 500 entries. Nice work.
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